This week’s pitfall is connected to last week’s post on self interest vs. group interest. If you have ever struggled with which logos to put on a document or whose name goes first on a document, you have likely experienced the challenge of “sharing credit.” If specific organizations attempt to take credit for the coalition’s […]
Partnership Pitfall #6: Taking credit vs. sharing credit Read More »
It seems so simple and perhaps even insignificant, but one of the biggest challenges I have faced in working with partnerships is whose logo gets to be included in presentations and products. This can be a very big deal and requires finesse in figuring out what makes sense. Most partnership and coalition members, particularly non-profit, are
Logo Wars: How do you decide? Read More »
It seems so simple and perhaps even insignificant, but one of the biggest challenges I have faced in working with partnerships is whose logo gets to be included. This can be a very big deal and requires finesse in figuring out what makes sense. A few things to consider when dealing with “logo challenges”:
Who gets credit? The logo wars… Read More »